BIRTH
TIME FORCE was founded by Christian Frommherz on February 8, 1991, in Wallbach, a small municipality located in the northwest of Switzerland, along the Rhine River in the canton of Aargau. The company originated in a wooden cabin next to the founder's residence, with a limited initial team. Since its inception, Time Force has been committed to offering high-quality watches with distinctive designs, seeking to differentiate itself from the traditional and conservative aesthetics of Swiss watchmaking, all at a competitive price.
In the late 1980s, Christian Frommherz had accumulated extensive experience working internationally with licensed brands, with his last position being at Benetton for Bulova. Faced with the rigidity of corporate structures and the dynamic environment of the licensing market, he decided to forge his own path. His goal was to establish a brand that could quickly adapt to an ever-evolving market, avoiding the bureaucracy that limited the capacity for innovation.
Durante su primera década de operaciones,
Comenzando en 2006, el Valentín Group, con sede en Madrid, asumió el liderazgo creativo de la marca. Llevaron a cabo una revitalización estratégica de la marca, apoyada por importantes inversiones en marketing y una modernización integral de la cadena de suministro. Este período marcó el comienzo de una nueva era para
One of the main marketing strategies was the use of ambassador figures; an idea first implemented by official distributors in South America, which proved effective in gaining exposure.
These partnerships with ambassadors were later replicated with influential figures of international recognition. Carefully selected to represent the style and identity of the brand, Time Force launched global campaigns and special collections featuring celebrities such as Rafael Nadal, Pau Gasol, Elsa Pataky, Cristiano Ronaldo, Óscar Córdoba, Gerard Piqué, and Alberto Contador, always maintaining a strong sense of entertainment and sportiness in their direction. The exposure and brand recognition gained during these global campaigns allowed Time Force to be represented on all continents and in over 70 countries.
TIME: Represents the core of watchmaking by measuring time, an invisible force dominated by technology. This complex and fascinating concept is only partially understood.
FORCE: Symbolizes the combination of technical knowledge and accumulated experience.
Together, they form 'TIME FORCE' or 'FUERZA DEL TIEMPO,' a name that reflects these principles in every watch. The first Time Force collection was presented by an international team with designer Willie Hau, whose vision was key in defining the brand. Time Force is distinguished by its innovative designs and a disruptive logo that departs from traditional Swiss emblems, marking its presence in the watch industry.
Pierre Trusendi, con una amplia trayectoria en la industria relojera, asumió el papel de CEO para guiar a Time Force hacia una nueva etapa. Time Products Corp, una corporación familiar suiza, se comprometió a preservar los valores de Time Force y devolver la marca a sus raíces suizas. Bajo su liderazgo, la marca continúa destacándose por sus diseños dinámicos y relojes de alta calidad, ofreciendo una experiencia única con conceptos innovadores y audaces al tiempo que mantiene un estilo elegante y deportivo.